The rise of ‘fake’ eco friendly products : is it a gimmick or a real deal?

Have you ever notice that there are eco friendly products around you? Today, eco friendly products are one of the most wanted products. People prefer to buy a product with a green label such as eco friendly product, organic product, sustainability made product, and many product that promote green living. The increasing demand for eco friendly products clearly shows that consumers are becoming more aware of environmental issues.

What is greenwashing?

Because of the increasing demand of eco friendly products, companies are squeezing their brain to produce as many product as the consumer’s demand. So, they use a deceptive marketing tactic called greenwashing where companies falsely claim or exaggerate their products or services as environmentally friendly or sustainable.

In brief, companies engage in greenwashing to make their products appear more eco-friendly than they truly are to attract environmentally conscious consumers, even though their actual practices may harm the environment.

This creates confusion among consumers as it is difficult to differentiate between genuine eco friendly products and fake eco friendly products. As a customer, what should we do about it?

Eco Friendly Products: What Do They Really Look Like?

Spotting differences between greenwashed products and genuine eco friendly products can be as hard as finding a needle in a haystack. The companies are bluntly put convincing jargons or terms on their products as if they are legit eco friendly products. However, there are still ways to spot fake “eco friendly” products.

• Check the product claims

Companies engaging in greenwashing often use vague or unregulated terms like “natural,” “green,” or “eco-conscious” on packaging without backing these claims with evidence.

• Look beyond the Packaging

Examine what’s underneath the vibrant, nature-inspired packaging. While attractive images of forests, animals, leaves, or flowers may be enticing, don’t allow them to mislead you. These visuals do not guarantee the product’s sustainability. Instead, pay attention to the specific claims and certifications listed on the packaging.

The uncertainty between genuine eco friendly products and fake eco friendly product make it challenging for consumers to verify the authenticity of a product’s environmental benefits. in fact, even worse, it causes confusion among consumers who want to make responsible choices.

Greenwashing doesn’t just deceive consumers—it actively obstructs their ability to contribute to environmental protection through informed purchasing choices.

Charcoal Briquettes as a Genuinely Eco Friendly Product

What are charcoal briquettes?

Manufacturers create charcoal briquettes as compacted blocks made from carbonized wood and other additives, designed for burning as a fuel source. Consumers commonly use them for grilling and barbecuing because they provide a steady, long-lasting heat. Producers often create the briquettes by compressing charcoal powder, which can include binders like starch to help maintain their shape. People favor briquettes for their convenience, uniform size, and consistent burning ability compared to traditional lump charcoal.

Sustainability of coconut charcoal briquetes as a genuine eco friendly product

Meanwhile, our coconut charcoal briquettes from Jacoid are compact, carbonized blocks made from coconut shells that have undergone a carbonization process to become charcoal. Unlike regular wood charcoal, which comes from trees, these briquettes use waste from the coconut industry, specifically the discarded shells that people often leave to rot or burn without proper processing.

Furthermore, charcoal briquettes made from coconut shells provide a cleaner, more sustainable energy source, aligning with a zero-waste approach by transforming discarded materials into a valuable resource. This makes them an environmentally friendly alternative for fuel consumption.

Choosing Coconut Charcoal Briquettes: A Genuine Eco Friendly Product

Coconut charcoal briquettes stand out as a genuine solution for consumers seeking an environmentally responsible alternative to traditional fuels. Unlike conventional charcoal, often contributes to deforestation and environmental degradation. Coconut charcoal briquettes are produced from waste materials—specifically, discarded coconut shells. This not only helps to reduce waste but also prevents the need for cutting down trees, thereby preserving vital forest ecosystems.

Embracing Consumer Responsibility for a Greener Future by using a genuine eco friendly product

Educate yourself about the products you purchase and take a stand against greenwashing! Support transparency in the marketplace by choosing brands that prioritize genuine eco-friendly practices.

Choose Jacoid for coconut charcoal briquettes as a reliable, sustainable alternative in your everyday choices. By making informed decisions, you can help reduce waste, protect our forests, and promote a healthier planet. Join the movement for a greener future—choose our coconut briquettes today and be part of the solution!